Role of
media in solving national problems
In today's era, media
is playing an important role in highlighting and solving national problems. Media
plays an important role in the
development of any country.
Media has emerged as
a force that cannot be stopped from moving forward. Media plays a very
important role in the development , economic and social development of any
country. Civilized nations pay a lot of attention to the development and
promotion of national media, exposing it to new requirements and making it
compatible with national requirements. Nowadays media is considered as an
important pillar in the national structure.
The
role of media in solving national problems is mentioned below:
(1)
Knowledge of Public Issues:
A powerful media has the characteristic of
providing awareness of the problems faced by the common man at all times and
helping the responsible institutions in formulating policies to eliminate the
problems. Provides ample support. The positive media or the responsible
institutions in relation to solving the public problems prepare such a plan of
action on the lines of which a very important role can be played for the public
welfare.
(2)
Elimination of Provincial Prejudices:
Provincial prejudices
are such evils that are capable of eroding the foundations of the country. A
patriotic media through its programs and writings helps to bring the people of
different provinces closer to each other. Gives and prepares people to live in
an atmosphere of love and brotherhood.
(3)
Promotion of Patriotism:
A patriot gives priority to country and national interest over
his personal interest and acts for national interest through his thinking and
ideology. Such a media knows what steps it takes for the security and survival
of its country. It prioritizes the
security of its homeland at any cost and puts its own larger interest behind
for the sake of national interest. A patriotic media expresses its love for the
country through its every column and program.
(4)
Promotion of Education and Training:
Where political
forgiveness and social order play an important role in the development of any
country, in order to eliminate unemployment or reduce its rate, people can be
trained in different ways. It is important to learn sciences, arts and
practical work. A knowledgeable media through its writers and programmers takes the
lead in teaching people various skills and knowledge and performs the task of
training them in various situations. A wise Media does this well through its educational
documentaries and training programs.
(5)
Better Management
Media can play an important role in better management and
internal affairs of government and
private institutions. Through informed media, the internal affairs and
functioning of any government department reaches the public in the shortest
possible time, which not only helps in effective communication and
collaboration between individuals, institutions and departments, but also
provides useful information through the media. Due to accessibility,
transparency can also be created in government affairs, which brings better
governance to the public.
(6) Role in the Elimination of Worn-out
Customs
In a developing country like Pakistan, where a large part of
the population is illiterate and bound in ancient customs and traditions, there
are such abominable customs and outdated customs, the very thought of which
disgusts a civilized world. These are
such cruel and abominable rituals that our society cannot be called a welfare
and Islamic society in the true sense until they are uprooted. The media can
play a positive role in eradicating these outdated customs and to some extent,
the media is also fulfilling this responsibility. It informs the public about
the harmful aspects of these reprehensible customs and encourages them to adopt
clean customs and practices which are of collective interest from the social
point of view.
(7) Reforming Society:
Media can play an important role in reforming and improving
the society. The reformation of an individual institution or society refers to the
changes of thought and actions of the citizens.
In this regard, it is
essential to create awareness of the difference between right and wrong. The
second need is to persuade people to give up the vices of life. Through the
media, a movement is created from the society to abandon the evils and adopt
the good.
(8) Solving Social Problems:
In Pakistani society,
there are many different problems that common people face in their daily life.
Media plays a very useful role in solving problems. Media in
every sector of human society, be it individual sector or collective sector can
be a precursor to positive change. A positive and pleasant change in any one
sector necessarily affects other sectors. Society tries to come to a collective
path.
(9)
Knowledge of Civic Principles:
Majority of Pakistani people are not familiar with civic
rules and regulations. Media has played an important role in making them aware
of civic principles of individual and collective interest. Media plays a
positive role in informing the people about the prevailing laws of the country.
0 Comments